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I received a link to this from Cradoc Software, the makers of fotoBiz and fotoQuote. The article is written by Paul Melchner and makes some excellent points. We see more and more publications moving from print to electronic distribution. We need adapt how we license our work to insure we are paid fairly for web usage.
A lot of traditional print publications first made their electronic editions free. They are now learning that free doesn't pay the bills, especially as print circulation plumets. Well, free doesn't pay your bills either. In order to assess proper license fees for electronic editions, you need to know how many people will see your work just like you need circulation information from printed editions.
All publications maintain visitor statistics for their site. They use this information to set advertising rates for their web advertisers. This is just like circulation numbers were used to set advertising rates for printed editions.
Don't let publications convince you that web site usage should be only a simple add-on to their print publication fee. They charge advertisers a separate fee for their print and electronic editions. Both fees are based on how many people will see the ads. You should set your license fees separately for web and print usage, and you should be paid fairly for both.