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Why Am I Here?

ASMP's Strictly Business - Mon, 04/11/2016 - 12:30pm

In Which I Write A Blog Post About Blogging And The Symbiotic Spokes In The Wheel That Is Social Media.

[by Barry Schwartz]

For the longest time I could not figure out what social media could do for me. So I did nothing. Or almost nothing: I had a mousy level of participation on Facebook, which I joined only so people from my past could find me and everyone else would not think I was a total luddite, including my girlfriend, who was very active, staying in touch with her friends, family, colleagues, and several hundred thousand cat videos. I’m more into dog videos, myself.

It seemed like I should have a blog, everyone said so, but with what content and for what purpose? I have always read lots of blogs, following deep into the links social media sent me to, but was not able to imagine myself as an active, rather than a passive, participant.

Then things got slow, business-wise. I had read many blog posts about how social media could impact one’s business, specifically how a lack of social media participation could be linked to a lack of business. My mind became more focused.

I was aware that potential clients and employers use social media to find out things about someone they want to hire: What is your personal work like? Who are you? Who are your friends, including professional colleagues? What kinds of hobbies or interests do you have? Are you obsessed with the Kardashians or Satanic practices or some combination of the two? Like that. You would think this would be old news for everyone by now, but that’s not the case, and it was not with me.

I got active, but knew that simply having a blog is not enough; a professional online presence has to connect to all the spokes of a social media wheel. I developed a semi-professional presence on Facebook, a thoroughly professional presence on Linkedin, put photos on Tumblr and Houzz, and got registered on Twitter, Instagram, Google +, and Pinterest without any other content than my contact information because…why not? It’s so easy.

Professional blogs need a reason to exist: what’s it for? In addition to my primary gig as a photographer, I also write and teach college classes and workshops on professional practices for photographers. My photography website and Tumblr, along with Facebook, serve as outlets for my photography. The blog is focused on business issues and showing off my writing (and a little photography) in order to encourage people to hire me to teach and write in the same way my photography site is designed to get me hired to make photos. Every bit of my online presence links to every other bit of my online presence, my own little social media universe.

As a bonus, just like my photography site, my blog offers another way to track the comings-and-goings of viewers, and that’s no small thing when you’re trying to figure out why people hire you. Or don’t hire you. The blog and my photo site feed and sustain each other. It’s a symbiotic relationship. The spokes of the social media wheel serve as a way for photography clients who visit my website to see that I am a serious professional, someone they can trust to act correctly without adult supervision, and proof I understand their own social media needs. For my blog, since my classes and workshops are about the photography business, linking to my photo website serves as proof I have professional grounds on which to base my teaching.

Each time I post on my blog, it reappears automatically on Facebook, Linkedin, Twitter, Google +, and Tumblr, and I regularly re-post on Medium. Videos of cats and dogs, none. A section on my photo website is devoted to cat and dogs, so that’s covered, even though no one has ever hired me to photograph any. I don’t care, they are something I like – same as my clients.

Barry Schwartz is a photographer, educator, and writer in Los Angeles and San Francisco, who has many thousands of photos of his dog, only one of which is on his website.

Categories: Business, Photo Industry

The Daily Promo: Jeff Stephens

A Photo Editor's Blog - Mon, 04/11/2016 - 9:43am

Screen Shot 2016-04-06 at 10.52.23 AM

Screen Shot 2016-04-07 at 12.34.55 PM

 Jeff Stephens

Who printed it?
Minuteman Press

Who designed it?
It was designed in house at my agency, The Photo Division

Who edited the images?
My agent, Maureen Dalton Wolfe

How many did you make?
50 total. This was a very small, specific run. We hand delivered with live Flowers to specific clients locally. But, sent flower seeds to clients nationally.

How many times a year do you send out promos?
1 significant promo a year, in addition to small run promos about each month.

How did the flower idea develop?
We try to come up with unique reasons to send a promo. This year we decided it should be all about new beginnings, something bright and promising for the spring ahead. We chose the yellow flower and Alex Rasi hand illustrated the back art and poem. We wanted to cheer people up and lighten the mood. We hand spray paint all of our envelopes, pick stamps to match and delivered this one with flower seeds and or an orchid.

Jeff Stephens Valentine's Day Promo 2016

We recently sent out a Valentine’s promo that was also well received. It was our grey envelope with our logo hand painted in pink or red spray paint. We sent a mix of lips or “kiss” postcards and chocolate lips or lipstick compact to go with it. We try to do anything we can to help brighten someone’s day and make their day in the office go just a little bit better.



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Categories: Business

Discarded: Anthony Hernandez at the Amon Carter Museum

A Photo Editor's Blog - Fri, 04/08/2016 - 10:58am

by Jonathan Blaustein

On my last night in Texas, I stayed with an old friend, outside Austin. Jeff, who’s my age, is one of the few people I’ve known my whole life. (Beyond family, of course.)

We hadn’t seen each other in 12 years, and things have been difficult for him since then. But he handed me a jalapeño margarita soon after I walked in the door, and then we drank some beer, ate wicked Mexican food, watched the NCAA tournament, played video games, and laughed for 6 hours straight.

Jeff had a major heart attack the next day. (Hours after I drove off towards the endless horizon.)

Sometimes, change moves quickly, like a tornado, even though its causes have been building for years.

Think about the way we treat our planet. Some recent sci-fi films, like “Wall-E” and “Interstellar,” suggest we can all pack up and leave one day. Just shoot humanity up into space, and the rest will take care of itself.

I guess.
It’s possible.

But it seems like a bad bet, from where I’m sitting. (Yes, at my white kitchen table.)

That sense of fait accompli, that it’s all just a matter of time- I felt it strongly, the longer I stood in Anthony Hernandez’s photography exhibition “Discarded,” at the Amon Carter Museum in Ft. Worth, Texas.

We’re done here, I kept thinking.
We tried.
We failed.

C’est la vie.

In fairness, he might not have been speaking about all of us.
Just the Californians.

Mr. Hernandez is known in art circles, I’ve gathered, though I hadn’t heard of him until I saw his show. I’d been drawn to the Amon Carter Museum, as I was meant to meet one of their curators at FotoFest, and I wanted to be prepared. (As I’ve written countless times, from the perspective of the reviewer, do your homework. In this case, I visited a city just to check out this person’s curatorial practice.)

The show, however, was more than worth the trip. And it wasn’t even the best art I saw that day. The Kimbell Museum, recommended by my friend Ed, was unbelievably dynamite, and I can’t stress that enough. Both the Kimbell and the Amon Carter Museums are free, as is the adjacent Ft. Worth Modern on Sundays.

As I happened to visit on a Sunday, I got to see terrific art in 3 museums, over 3 hours, without paying a dollar. If you live in DFW, or are visiting that part of Texas, get your ass to Ft. Worth and see what they have going on.

You’ll thank me.

That said, this is meant to be an exhibition review, so let me pivot back to our putative point.

The prints in Anthony Hernandez’s exhibition, made between 2012-15, are all very large, and share a clean, clear California light that I described in my notes as “pitiless.” Cruel might be appropriate as well.

Apparently, Mr. Hernandez is known for his pictures of socialites and street people in LA. He’s an LA guy, it would seem. But for this show, he took his talents to the less glamorous parts of CA. The Inland Empire, the Central Valley, Mojave and the Salton Sea.

I’ve driven through many of those places, and can attest that they lend themselves to an end-of-the-world-type vibe. And I did wonder if there wasn’t a bit of city-snobbery in the way these places are depicted.

But really, it’s hard to lay it on too thick in spots this bleak. (Before you ask, the work does evoke John Divola and Richard Misrach, but I didn’t find it derivative.)

Just last year, everyone was talking about California running out of water. It was in the news cycle for months, this idea that its time was up. One El Niño later, and it’s no longer an issue, if the media is to be trusted.

But things don’t work like that.

The heart attack might strike like a ninja, but its antecedents move slowly, like tectonic plates. (We made our bed, and now we have to lie in it, even though it’s a rank, urine-soaked mattress on the floor of a vacant starter-home.)

There were almost no people in the pictures, but their imprint was everywhere. Abandoned homes with broken doors shoved over gaping window orifices. Purple-ish concrete-block fences that looked like minimalist bracelets. Scattered oranges on a dirt road, reminiscent of Roger Fenton’s cannonballs.

And always, that blazing, unforgiving light.

I made notes like, “When you’re done here, make sure to turn out the lights.” Or, “Has California just given up?”

Defunct, half-built housing projects defeated by the Great Recession connect economics gracefully to environmentalism. A pristine new curb, separating gravel from dirt, in a place where no homes will ever be built. A valley, called Lucerne, which probably gets as much water in a Millennium as its Swiss counterpart gets in a week in Winter.

The end of the world. That’s what this show makes you think about.

Uplifting stuff.

It puts me in mind of a conversation that Jeff and I had, in his suburban apartment off a Texas highway. Though I’ve admitted there’s nothing funny about Donald Trump, we did laugh about the fact Ted Cruz has to be PRETTY FUCKING CRAZY to be the biggest lunatic in the Republican race.

We may fear Trump more, but Ted Cruz, as a true Evangelical believer, is anxiously awaiting Armageddon. He’s so excited for Jesus to come back and kill everyone who’s not on his team. ISIS wants the end times, sure, but so do many of our fellow Americans.

So while The Donald is odious, I don’t think he shares Ted Cruz’s desire for the End Days to come sooner, rather than later.

After seeing Anthony Hernandez’s exhibition, I can’t help but wonder if we’re running out of time.


© Anthony Hernandez


© Anthony Hernandez


© Anthony Hernandez


© Anthony Hernandez


© Anthony Hernandez


© Anthony Hernandez


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Categories: Business

From Contact Form to Contract

ASMP's Strictly Business - Fri, 04/08/2016 - 12:33am

[by Pascal Depuhl]

Before I ever speak to a potential client…

… I usually get an email that reads: “A lead has been assigned to you”. It’s my Customer Relationship Management system’s way of letting me know someone just clicked the button on the contact form of my website. By this time, that prospective client has already received a personalized email response, their information is already captured in SalesForce, and I’ve gotten a text message with their phone number all while they are usually still on my website.

If I’m not shooting, I’ll take a minute, open the SalesForce app on my phone which lets me see what kind of photography or video the website visitor is looking to have me create for them, and give them a quick call or fire off a second prewritten email.

Questions and AnswersA Guide To

Attached to the second email is a pdf that answers many of the questions that my clients have asked me over the years. It goes over the basic kinds of product photos, how to make a list of all the shots the client needs, etc.

“Your product photography guide really helped us think through the types and number of shots we needed for our project”, one client told me recently.

In addition to the guide they can use my online Request-an-Estimate, another SalesForce integrated form that walks my next client through the basic ASMP Assignment Estimate Form.

Product-Photography-guide-page-4-300x169Once they’ve worked through the guide and filled out the form, my first phone call usually turns out to be very productive because many basic questions have already been answered.

With all the information in hand, I can create an estimate that gets sent out using a third SalesForce email template. (Check out what an actual estimate of mine looks like.) My estimate always contains a modified version of the ASMP Terms & Conditions, which gets integrated in any proposed agreement the client sends me. Once the estimate is signed and the deposit is received, we schedule the shoot.

Tools I use

Even before that signature, I start to build a “Production Book” in Evernote, which starts out as a blank template with room for the Description/Creative Brief, Estimate/Agreement, Schedule, Crew Info, details of all locations, Shot-list / Layout / Storyboard, Equipment Rental, Travel details, etc.  All these line items need to be priced out in order for an estimate to be created.

By the end of the shoot, this document will contain everything I need to plan, produce, shoot, process, and bill the job. Since it lives in the cloud, it’s always accessible and sharable. Plus, since Evernote automatically integrates with SalesForce, the production book is linked to the electronic job folder already.

Once the job is shot and the photos are prepped and/or the video is edited, I again rely on a template I’ve created in my CRM for my delivery memo. (Check out 10 more tools I use to keep me productive.)

During this process, many things factor into the decision of whether a potential client is a good fit – the type of photography they’re looking for – someone who is looking for a wedding photographer gets referred to a friend of mine who shoots beautiful weddings; the cost of the shoot often determines if I can produce the job that the client has in mind; the terms under which the client proposes to work together (transfer of copyright, requesting every file and all media shot on a job, long payment terms, or disallowing the use of the images we’ve created or the client’s brand in my self promotion, are red flags that need to be addressed.)

Have you created a work flow from first contact to filled out contract and beyond? Share what concepts and creative ideas have worked for you in the comments below.

Miami based product photographer Pascal Depuhl is always looking for the next online tool that can help him be a more productive small business. Read his most recent 3 real world client interactions on his blog, and learn how two of them went from contact form to contract (and why he turned down a 5 figure job).


Categories: Business, Photo Industry

The Art of the Personal Project: Tyler Stableford

A Photo Editor's Blog - Thu, 04/07/2016 - 10:42am

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Tyler Stableford
















How long have you been shooting?
I’ve been shooting for 22 years.

Are you self-taught or photography school taught?
I’m self-taught, yet I have learned from and been inspired by many workshops and mentors over the years.

With this particular project, what was your inspiration to shoot it?
For The Farmers project, my main inspiration was to capture working farmers and ranchers here in my hometown of Carbondale, Colorado — and the project grew to become national in scope.

How many years have you been shooting this project before you decided to present it?
I shot the project for a few months before showing the work to Canon’s ad agency Dentsu America – I was hoping that this body of work could convince them to have me shoot a campaign for one of their new cameras. What they proposed instead, which was even more fortuitous, was a campaign for Canon’s ImagePROGRAF large-format printers. In many ways, this was the perfect match for the project, as I had always envisioned this series as a fine-art project. I never wanted the images to look or feel “commercial” — and with the printer campaign, the fine-art style was a perfect fit.

How long do you spend on a personal project before deciding if it is working?
Ha! It depends — some I have dropped after a single shoot. With The Farmers series, I knew after shooting just a few ranchers here that it had promise. In part this was because I’ve lived here for 19 years and gotten to know many of the ranchers and have shot commercial projects on some of their properties, so I already knew a lot about these men and women, and their families. I knew this project could really come to life in print.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
That’s a good question, yet I think that often personal work is exactly what creative directors and art producers want to see these days. Yes, they need to see commercial work that shows that a photographer can execute a large-production campaign when needed; yet more important is personal spark and an artistic eye. I think that’s what really grabs a viewer’s attention and what may win a commercial project.

Also, I am always excited if my personal images have a different look than my existing portfolio. At this point in my career, I’m not looking to add more depth to, say, my skiing or climbing or workwear images (sure, I can always improve upon what I have, but you get the idea); I’m looking A) to be inspired by capturing unique imagery of larger world and B) to show more diversity on my portfolio.

As a director/photographer living in western Colorado, three hours’ drive from the nearest ad agency, I’m not one who specializes in just one narrow niche, as perhaps a more urban photographer might; I enjoy shooting a wide range of projects!

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
I have!

If so, has the work ever gone viral and possibly with great press?
I haven’t seen personal work go viral; I have seen commercial projects and short films gain great interest online That said, until recently I have not invested a lot of time in posting to social media, and that is changing — I just hired a social media and marketing director to help with this!

Have you printed your personal projects for your marketing to reach potential clients?
Yes, absolutely; I have printed my personal projects. I have used Canon’s HD Album books which have beautiful paper and layouts; they go alongside my main portfolio book and it’s nice to have an additional book of work when meeting with agencies.


Photographer and director Tyler Stableford has earned a worldwide clientele for his print and motion imagery. He is one of Canon’s prestigious Explorers of Light, and Men’s Journal named him “One of the Seven World’s Greatest Adventure Photographers.”

Tyler’s work has won numerous awards from the Art Directors’ Club, Communication Arts, Graphis, AdWeek, the AME awards and many others. His award-winning short films have screened at film festivals around the globe.

Tyler’s passion for storytelling extends beyond commercial work—he volunteers to shoot at least one week per year for nonprofits. Visit www.tylerstableford.com for more.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.


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Categories: Business

Client Onboarding

ASMP's Strictly Business - Wed, 04/06/2016 - 10:02pm

[by Luke Copping]

You’re in your office working, you have your music on, and you’re just getting into that flow state where you really start to ramp up your productivity. You’re wrapping up post-production, taking care of billing, and it seems like things are just falling into place for you today.

And then the phone rings…

It’s a potential client inquiring about a project.

By all rights, this is a good thing — validation that your marketing is working, potential income to grow your business and keep a roof over your head, perhaps even an amazing opportunity that will catapult you past your current set of professional goals. But deep down in your lizard brain are a million worrisome questions: Is this another for profit company who wants free work? Does their budget match up with their usage needs? Is this even the kind of work I want to be known for shooting? What if I don’t get along with the client? Will they want a price over the phone?

We know these voices, and most of us have found ways to quiet them, and a process that helps us move forward effectively with potential clients to allows us to ask questions, to get the information we need, and to get them on board with our workflow. But every now and then we can be caught off guard. Maybe it’s one of your dream clients calling and in the excitement you forget to ask a key question. Maybe things have been slow, and in your haste to book the job you miss some serious red flags. Basically, this is the part of the infomercial where a guy clumsily drops an armful of dishes and shouts, “There’s got to be a better way!”

You need something you can rely on to help you gather information and keep you mentally ordered for when you have to deal with moments like this — I use a project intake form as part of my process to help me stay on track when it comes to gathering info and getting a deeper insight into the client’s motivations and needs for a project. The great thing about a document like this is that it can be used as a phone script with me asking the important questions, or sent out directly to the client as an interactive PDF that they can fill out and return to me with all of the important info I need.

Here are some questions you might consider including on yours:

Tell us about your business and your goals for this project?

Tell us about your customers — both current and the type you want to attract with this campaign/project?

Can you give us some background on your brand and what sort of you want it to evoke in those who interact with it?

How far along are you in the creative process of this project?

Are you already working with a designer or agency?

Do you have layouts or comps that we need to consider when shooting?

Tell us about the locations you envision for this project?

If travel is involved, will we be arranging that or will you?

Tell us about the subject/talent specifications for this project? Is there a talent budget?

Tell us a bit about the production scope you envision for this project?

This is a great place to start educating less experienced buyers about the importance of working with a good crew, begin conversations about things like stylists and producers, and give them a sense of all the little stuff that can go into a production that can add up — it can help prevent sticker shock when you deliver your final estimate.

Tell us about any production timelines or deadlines we need to be aware of?

Can you tell us about how the images will be used? 

I like to include and establish some common definitions here for them to work with, like Advertising, Collateral, and PR/Publicity, as part of this question.

How can we best reach you? 

You would not believe how many clients neglect to share their contact info.

Is there anything else you want to share with us about your goals for this project? 

What sort of questions do you include in your client intake process?

Buffalo NY Photographer Luke Copping specializes in commercial and editorial portraits of people and animals. His personal work documents the creatives and small business people who are busting their asses to bring new life to the Rust Belt cities of Western New York… He’s also the Vice Chair of ASMP National.

Categories: Business, Photo Industry

Chris Hondros Film

A Photo Editor's Blog - Wed, 04/06/2016 - 10:06am

Homepage for the film is here

Update on film progress from the kickstarter page is here


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Categories: Business

The Daily Promo – California Sunday Magazine : Mark Mahaney

A Photo Editor's Blog - Tue, 04/05/2016 - 10:28am

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California Sunday Magazine

Design Director: Leo Jung
Photography Director: Jacqueline Bates
Photographer: Mark Mahaney

( For more images visit californiasunday.com )

How did the shoot days unfold and how many days were you there?
On the first day of 2016, my assistant and I flew from San Francisco to Sydney, where we were slated to stay for nine days to document Rene Redzepi, arguably the most famous chef in the world, as he and his main team of chefs busily and scientifically attempted to plan the menu for their 10 – ‘pop-up’ restaurant in Sydney, Australia. The whole concept of the ‘pop-up’ was for Redzepi and his staff to entirely close the doors of Noma, his wildly praised restaurant in Copenhagen and for the entire team to temporarily setup shop in Australia where they’d take a crash course in local ingredients and traditions to put together (from scratch) a menu that is innovative, yet delicious, worthy of its $340 per person price tag. For the 10 week stint there were only 5600 individual seats available and they all sold out in about a half hour with 30,000 people on the waiting list. He and his chefs were under an incredible amount of pressure to make something magical happen from local ingredients most of them were tasting for the first time. When I arrived, they were only three weeks away from their opening night and not only did they not have a single one of their 15 or so final dishes perfected, but the kitchen wasn’t even fully built out. The restaurant itself was an active construction zone. Thomas, one of the two head chefs, would be experimenting with new flavors one minute and installing a sink or the oven’s ventilation system the next minute. It was an intense circumstance for me to walk into. Even though they were all super friendly and surprisingly accommodating, I could tell they would’ve preferred I not be there. If I’d been under the amount of pressure they were under, I wouldn’t have wanted ‘me’ to be there either.
But I was there and I felt pretty fortunate to be there. It’s rare to be able to witness the process of an individual who is deemed among the best in the world in their particular line of expertise. And I was surrounded by six of those individuals; not only by Redzepi, but his five person test kitchen team, each of whom specialized in their own particular facet of the eventual menu.
Even though I was there for nine days, we had no idea what sort of access we’d be granted.  There were however a few things that were made known to us. We were warned Rene disliked being photographed and to make it quick and painless. We were told we’d be working around a documentary film crew while we were in the kitchen. We were told to try not to distract or disrupt the chefs as they were under incredible time constraints. We were told we’d need to be flexible.
Tell us about the shooting in this pop-up kitchen.
We arrived at the kitchen on the first day, completely jet-lagged, and were quickly introduced to a few of the test kitchen chefs. We were allowed to walk through the actual dining room which was full of men and women wearing hard hats while drilling, sawing and trying to make sense of a room that at that time bared zero resemblance to the beautiful room it would eventually become. There was so much work to be done, not only on the menu, but also the physical space itself and instead of being there to document the finished product, which is typically the case on assignment shoots, I was there to photograph the process of this whole effort as it inched toward fruition.
On that first day we had come to introduce ourselves mainly to Rene and had planned on coming in the following day for the only one on one moment with him that I’d have for portraits. We never did see Rene that day, or the next. It turns out Rene’s whole family had the flu and it ended up hitting him as well. So, I dove right into covering whatever was happening in the kitchen while trying to stay out of the documentary crew’s shots. The main star of the show wasn’t there, but because of not knowing what sort of access we’d get over the next few days, I had to make the most of what was there.
Between then and the day Rene was able to return to the kitchen, numerous hiccups happened in the kitchen and Rene hadn’t been there to taste or give input on any of the attempted dishes. As a result, the stress level was peaking for their whole team, including those who were dictating the amount of access we were being given. I think everyone was a bit nervous about how Rene would respond on his first day back to having any press inside the kitchen, so we were all told we had to leave and it was left a bit nebulous as to when we could return and how much access we’d have from there on out. So, at this point, I’ve flown around the other side of the world, had been there for three days already without seeing the main person I was there to photograph and was fairly unsure as to how the rest of my time there would unfold.
You mentioned Rene didn’t enjoy being photographed, how was your first meet up?
The next morning we got there bright and early and the writer hoped that if Rene could meet me that he’d feel comfortable with me and we’d be able to explain our intentions and needs. I’m also a father so my instinct was to start talking to him about parenting and figured it’d be a good place to connect with him on; especially since Rene and I are almost the same age and both have younger people helping us who are not parents, who, for better or worse, do not have that added element to their everyday equation. He couldn’t have been more kind and after I shared with him exactly what I hoped to achieve, he seemed excited and told us we were more than welcome in the kitchen, overruling what we’d been told by others I’ve learned in the 8 or so years I’ve been doing this, and well before during my assisting years, that it often helps to go directly to the top when you’re trying to make something happen. In this case, it worked out in our favor.
Tell us about how the portraits came about, they all share the same emotional thread, so much intention; like Renaissance paintings.
I certainly lucked out on this front. Rene and his five supporting chefs are all quite striking and super photogenic. This is rarely the case. It sounds bad, but normally there’s at least a person or two who you aren’t super jazzed about photographing. But literally everyone, including the people we met on the farms later on in our trip, all of them were pretty easy on the eyes. I had that going in my favor for sure. As for the look of the portraits and images of the chefs, there were two approaches to those photographs. While documenting inside the kitchen, because things were still under construction, they had all the windows blocked so it was quite dark with just the existing artificial lighting overhead. Jacqueline Bates and I had brainstormed over email beforehand and had a few ideas for key imagined pictures that were fairly reliant on me bringing in my own lighting. Although, after feeling out the energy of the whole production, I didn’t dare add any strobes and just decided to embrace the existing light. After taking a few pictures, I was pleasantly surprised to see how they things looked on the back on the camera. There were these really bright overheads that would shine down unto the metal cooking surfaces, creating this incredible bounced glow on the chefs. It was like having a permanent, built-in bounce reflector everywhere you turned. That’s why all the images of the chefs at work in the kitchen have that unified look. I did a decent amount to them in post to take the look a step further. Even though everything looked great, it was still very dark in there. I was shooting mainly handheld since I was constantly following the action, often positioning myself under the lens of the documentary film camera or jockeying for position with the sound guy, etc. I was shooting at slow shutter speeds with the lenses aperture as shallow as they’d go, so I was thankfully able to capture most situations without blur. Some of the main portraits California Sunday chose to publish were taken in this setting.
Where were the portraits taken? kitchens are typically bright.
I tend to always gravitate toward daylight, especially the sort that tends to hang like that in those old dutch paintings. So this is what I did for the second approach to some of the portraits. During very rare slow moments in the kitchen, I asked and the individual chefs were gracious enough to give me 2-3 minutes to photograph each of them. I’m so grateful they gave me this time. 2-3 minutes sounds like nothing much to give, but they were pulling 20 plus hour days on their feet, so to get any of their time felt like a victory. My assistant and I found this little spot that was basically inside of a small closed off area that was under construction. And at a certain point in the afternoon, the light was just right in there. We figured out that if the door going outside was positioned just right, almost closed, but not quite, that a sliver of sunlight would reflect off the building next-door and would bounce perfectly through the small crack in the door. We photographed Beau first this way one day late in the afternoon. The other chefs weren’t available. The following days we were to leave to photograph down at some of the farms. After photographing Beau we were told that whole area we used to shoot his portrait was likely going to be dismantled by the time we returned to Sydney. My assistant and I were so bummed to perhaps have to photograph the rest of the portraits anywhere else because it had been so great. Thankfully, after two days at the farms, we approached the restaurant, my fingers were literally crossed, and was so relieved to see our make-shift studio spot was still standing. We did the remaining 3 portraits there and would eventually get nothing more than a few minutes to do something similar with Rene. Again, I’m so grateful it worked out that way.
Your food still life, looks like a painting, it’s so rich, did that direction come from the magazine?
here were some key pieces of direction given by Jackie, but the main objective was to shoot as many different aspects to illustrate what it takes for a world-renowned chef to build a restaurant and new recipes from scratch. So it was important to get pictures of ingredients from the farms that paired well with recipes the chefs were testing with those same ingredients.  You’ll see this in a few of the final images they selected. In some still life images at the farm, I photographed muntries and lemon aspen being held in the palm of a hand. Those ingredients ended up being the key ingredients of one of the main dishes they came close to finalizing while we were there, which was the ‘Native Fruit Dish.’ Seeing something in the field and then on the plate ended up working out well together.
As for the lighting and approach to the still life food images, I treated them in the same way as the day lit portraits I described above. They were literally taken in the exact same space and lit in the exact same way.  For backdrops, I either used pieces of wood I found in the scrap pile at the construction site or we used the raw, unfinished floor. In the case of the ‘Native Fruit Dish,’ it was on the last day we were there. We begged Thomas Frebel to create something that resembled a final dish to photograph. He obliged. The construction crew had just pulled some of the cardboard up off the floor of the dining room, so we decided to photograph the dish against that newly revealed reddish floor. I’m pretty happy with the lighting on that one. I wish someone had taken a photograph of me and my assistant while during that shot. It would’ve looked like we were nearing the climax of a game of Twister, our bodies contorted in odd ways to either block or bounce light. The majority of that image is lit by subtracting light.
As for the still life images of the ingredients at the farms, it was unrelenting and sort of unflattering sunlight all day long, so in an attempt to bring a bit of continuity between that fairly harsh light condition and what I’d already done at the restaurant, I tried isolating the main hand or ingredient against either a dark backdrop or an area of shadow.
I feel like it nicely works with that sort of glow that happened in the kitchen images.
Working there is executing at the highest level, ALWAYS.
What was it like to experience that and in turn try to capture that?
It was impressive to watch the process of the individual chefs. The setting was quite interesting. Each chef was typically completely engrossed in their own individual world while testing or playing around with a recipe. Often German house style music was blaring as the soundtrack. Pretty funny touch of ambiance.
There were times when it was a bit confusing what the chefs were even doing. Like true scientists in a lab. Like witnessing unbridled creativity. That’s essentially what you taste when you eat food they cook.  Every once in awhile, the chefs would meet up at one of the stations to take a moment to taste what the other has conjured up. I witnessed such focus and optimism and truth in their reactions to the taste tests. So supportive of one another. Like they were fully aware that they strength of the whole unit was greater the sum of their individual strengths. It seemed like an egoless space. Even with Rene, he was clearly the decider, but you could tell how much he respected the input of those working for him. I’m sure there were plenty of heated moments that arose within that kitchen during the 10 weeks, but I certainly didn’t see any of it. It was fascinating to watch the faces of the chefs as Rene tasted what they made. Their expression didn’t really change much whether Rene loved it or disliked it, but energetically a bit of glow appeared if his reaction landed on the side of love.
Did you try and dishes?
Because there weren’t any final dishes created during our time there, we didn’t get to try much of what they made. At one point, Thomas put down a bowl of chunks of something yellow with a green oily substance drizzled over it. He motioned for us to enjoy it. I had no idea what I was eating other than the fact that it was the most dynamic taste I’d ever tasted in my life. I’d spent hours watching them do what they do while thinking to myself, ‘how good could this really be?’ And believe me when I tell you it was absolutely mind-blowing. It turned out to be pineapple (I had no clue at first)with a reduction of oils from certain local plants over it. And that ‘Native Fruit Dish,’ yeah, I ate that and it was insanely good. The lemon aspen in it, which we were popping in our mouths at the farms like one would raspberries off a bush in the US, tasted like tiny explosions of lime sherbet. So good.
How difficult was it to edit your own work for this?
Well, even though there were days we couldn’t shoot or days where we only had access for a few minutes, I was there for nine days, so there were a ton of photos to sort through. That was likely the most overwhelming part. It took a few days to go through once returning back to the states. Beyond that, I don’t recall it being much different from other projects. In post, as I mentioned, I tried my best to bring some continuity to the treatment from photo to photo. It’s not everyday a magazine orders around 40 final images for one article. It was a lot to tackle, but so worth it. It’s also not everyday you get 21 pages of photos in a magazine, including the cover. I have a ton of respect for California Sunday. They’re certainly deserving of all the praise that’s been heralded in their direction. I’ve been trying to be super selective about the work I take on, but Jackie could call me and ask me to take a photo of a tire and I’d run to do it.
How did that experience there transcend if at all into your own pursuit of excellence?
I’m not certain it impacted much. I, like so many photographers am highly critical of my own work. I’m always trying to please and never disappoint, so I’ll keep trying at something, reworking the light, or moving something here or asking the subject to turn their neck ‘just a little bit this way’ and I keep going until I feel like I’ve gotten it right. I just do the best I can do considering the situation and considering how resourceful, calm and creativity I happen to be in that moment. I think that’s no different with the chefs. I mean, they’re literally geniuses, in a league above all else, but it seemed like their pursuit to just genuinely do the best they could do was not dissimilar to my own.


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Categories: Business

The Daily Promo: Andrew Dominguez

A Photo Editor's Blog - Mon, 04/04/2016 - 8:56am

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Andrew Dominguez

Who printed it?
Minuteman Press located in Austin TX.

Who designed it?
To be completely honest in a message, a bottle of Evan Williams.

Who edited the images?
Myself, though I asked for feedback from two friends:  Maja Buck  & Carlos Salazar

How many did you make?
Fifty in total. Twenty of those were sent out to Austin Texas based art directors back in early February. The remaining thirty I’ve been selling while touring across America with punks bands. I have four left.

How many times a year do you send out promos?
Station Wagon Dad was the first zine I’ve put together. I’m planning to have another zine ready to send out in October, which would be a turn around time of about 9 months.(1.5 a year?) Though every month I’ve been sending out postcards that feature images I’ve taken of Goats. (goatmonthly.com)

Tell us how your backseat investment turned out this promo.
I woke up in Birmingham at the end of September, in a house known as ‘God’s Butt.’ I was hungover and looking for a place to sit while charging my laptop. The house was covered in filth, glossy black tile had a layer of grime similar to a stove top after deep frying.  The cold water knob in the shower was buster off and their hot water heater was at a ten. I left the shower feeling more disgusted than the start. The band I was touring with broke up later that day, canceling five days in Florida and driving eleven hours back to Texas.
I’m not investing my time in the back seat of a van so that two hundred images can sit in an untouched dropbox folder for eternity. Touring isn’t providing me stability or funding my retirement account.

A few days prior to Birmingham, we were playing in a basement somewhere in Indianapolis. There I met Grant Lewandowski ,who gave me one of his B&W film zines.
Most of his images are paired with a poem, written by someone he knows via the internet. It was sequenced to become this beautiful short story of youth. Grant’s zine encouraged me to start printing my work again.

Producing Station Wagon Dad (the promo) was a way for me to share my experiences and look back on images that I was stoked on. It’s a wonderful feeling to rid a digital file of keywords and likes; being able to hold a physical album of my youth. I mean, yeah I regularly update my Instagram, but that’s a curated image grid meant to look pretty for someone who’s trying to give half of their attention to a conversation going on in a car.
I’m more interested in hearing about others and sharing experiences face to face. I suppose that’s why I’m sitting in the back seat of a van again. I’m on a Midwest tour until April 22nd; just trying to figure out where I want to be in life.



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Categories: Business

This Week In Photography Books: Brian David Stevens

A Photo Editor's Blog - Fri, 04/01/2016 - 9:05am

by Jonathan Blaustein

I live in a bubble. (At least it feels that way.) Taos is an insular place, and it holds on to its own.

It takes a great deal of energy to leave, as the nearest towns are miles and miles in every direction. It feels very much like an island in the middle of the Wild West, equal parts 19th and 21st Centuries.

When you don’t have the perspective of other places and cultures to keep you balanced, you begin to over-invest in the little daily rituals and dramas that play out. Insignificant social interactions take on import they don’t really deserve.

You begin to go a little crazy.

Fortunately, last week, I embarked on a great adventure, driving 2000 miles across the massive state of Texas. I’d been stuck in the Taos orbit for too long, and marshaled my resources to allow for a big art/photo road trip, all the way to Houston.

I was headed to FotoFest, to show my own work for a change, and stopped in Dallas, Ft. Worth, and Austin on the way. As the highway flashbacks are still fresh, I’ll spare you a succession of anecdotes, and err on the side of brevity. (For once.)

My trip was fabulous. It gave me a fresh take on my life, a renewed sense of purpose as an artist, and as a human being in general.

There’s nothing like the open road to clear your head.

I needed to get the hell out of town, because I’d recently found myself standing at the top of our hill, staring out into the desert, wishing I could escape. I felt trapped, surrounded by mountains, desert and volcanoes in all directions.

Now that I’m home, I recognized a similar feeling in “Brighter Later,” a new book from my pile, by Brian David Stevens, recently published by Tartaruga Press in England. To cut to the chase, for once, this is not a brilliant book. It will not change your life.

It will not, singlehandedly, give you new insight into the human experience. It’s simply not that kind of production. (Though the textured cover and sleek vellum text pages do make for a lovely offering.)

The artist, with whom I occasionally trade tweets, visited each county in England, and made diptych images looking out into the sea beyond. (Because he used to close one eye, and then the other, when he was a boy, looking at the sea.) The images resemble many we’ve seen of the horizon before, including the famous project by Hiroshi Sugimoto.

So they fail my self-imposed test of showing us something we haven’t seen before. Still, they’re beautiful. And that counts for something.

I was far more intrigued by the categorical nature of the undertaking. Two images, in each and every county. It made me feel like the artist was living in a world before boats were invented. I imagined him thinking, “There has to be a way off this godforsaken rock in the middle of the ocean! Maybe if I try Carmarthenshire…no good. Or Ceredigion? Damn. What about Ayrshire? No. Argyll & Bute? Not quite.”

I felt the desperation for peace, for beauty, for a visual reminder that things are big out there, on Planet Earth, even if we’re cut off from the action.

I liked that a personality emerged from the pretty ocean shots. Slowly, you begin to think about the artist. What was he searching for? Why did he have to go to every county? There’s a secret buried somewhere in this exploration, if only we can find it.

Right. I’m headed back to drool on myself, and do my taxes. Sometimes, when you do get out into the world, you come home to drudgery. That’s OK, as long as the memories of excitement carry you until the next big adventure.

Bottom Line: Beautiful ocean horizons, and the yearning beneath

To Purchase “Brighter Later” Go Here






















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Categories: Business

The Art of Self-Promotion

ASMP's Strictly Business - Thu, 03/31/2016 - 10:28am

[by Chris Winton-Stahle]

Self-promotion is a tricky business – a delicate recipe of resources, relationships, and timing. An artist gains traction and momentum by being seen in many credible places at one time. So how do we accomplish that without becoming full time marketing gurus? How do we come across as confident without looking arrogant? How do we get the most bang for our buck when it comes to our promotions? Here are some ideas that are working for me.

Hire Professionals

If you’ve been in the business long enough then you’ve most likely heard the advice, ‘hire professionals to do the jobs you’re not great at’. After years of managing everything myself, I can vouch for how true this statement is. In most cases, we’re advertising to people that specialize in advertising! So when we’re creating self-promotional material we’ve got to be exceptionally educated, innovative, and unique. One of my most recent self-promos was a collaboration with my consultant at Agency Access. We had to create the concept, design, print, and package the promo in a way that would get the attention of people who do that sort of thing for a living. We collectively designed a gift package that included a booklet of intriguing imagery, a handy little smartphone media stand with my company logo, sticky notes with a printed image, and a clever introduction. The week we sent these packages, I released a series of social media posts with behind-the-scenes photographs of the process. The week after sending, I released a promotional video which extended the life and reach of the promo even more. I’ve written several magazine and blog articles about this promo. The writing also increased the visibility, reach and life of the promotion.

Winton-Stahle Productions 2015 Promo from Christopher Winton-Stahle on Vimeo.


So you’ve got a great portfolio, a polished website, and stack of awesome postcards… So now what? There is certainly a great deal to be said for having representation when working with advertising agencies. One of the questions advertising agencies usually ask right away is who my representative is. There’s a certain level of no hassle professionalism that they look for that representation provides. Since I am not yet with a representative I get creative and align myself with companies and individuals that have that professionalism, prestige, and established relationships I need to reach my dream clients. Most recently, I participated in a new kind of portfolio review in New York City hosted by Found (also known as Foundfolios). It was a two-day event held in Manhattan that attracted Art Producers, Art Directors, and Photo Editors from over 50 different agencies and magazines. Found invited a refined selection of artists to participate in the event. They facilitated a quiet, relaxed, comfortable space for buyers to peruse a select few artists’ books without the pressure of the pitch. What was most unique about this event is that I didn’t have to show up, which saved me time and money allowing me to focus on my work rather than marketing. Found operated as the fabulous host, a kind representative of the artists and really left me feeling a sense of peace knowing that the right people in the industry were getting to see my portfolio.

16_0317_187photo © Tony Gale

“I really enjoyed viewing at my own leisure. When artists are not present it allows me to hone in on what I am looking for in a less aggressive way. The quality of the work was excellent. I took pictures of everyone’s names I plan to reach out to.”

- Brian Keenan, Art Director, Food Network

Make it Personal

Creatives want to see innovative work that represents who you are. One of the consistent questions they ask is, ‘what kind of work do I enjoy shooting’? About two years ago, I started self-producing a personal body of work for my new portfolio and with the help of consultants, Jennifer Perlmutter and Amanda Sosa Stone from Agency Access, I completely redefined who I was as a photographer and an artist. I am reaping the benefits now, getting hired to create the work that is specifically my style. My current self-promotional is a six-part series that will be released throughout the year. This has been a very involved self-produced project I’ve taken on, resembling the treatment of an advertising job, and starring professional actress, Kera O’Bryon, as the lead character in a photo narrative titled “Her Journey”. It’s about a lady of privilege who chooses to leave her life behind and embark upon a spiritual pilgrimage in foreign lands. I see this series of images more like a movie. My hope is that viewers will become emotionally attached to her character and look forward to receiving each new chapter of the promotional series as it’s released. I have been promoting the series since January with teasers on social media and emails that hint at the narrative.


Become a Voice

Most everyone is going to research you online before they hire you so it’s very important to be an authority in your field. If you want to rise above the noise of a saturated market, show your expertise beyond creating imagery. The long term benefits of becoming a voice for your creative community are palpable. If you enjoy writing and speaking about your work, it can be an amazing confidence builder and a way to connect with the future leaders in the advertising world. For me, it’s another important tool in my arsenal to increase my visibility in multiple places, extend the life of my marketing, and build confidence in my brand. But the unexpected personal rewards are a self-awareness of my journey as it resonates with others and is reflected back to me. I too am on a pilgrimage of sorts, writing my story as I go.

Chris Winton-Stahle is an award-winning photographer and accomplished photo illustration artist who sees the camera as only half of his process in creating great imagery. Chris often pulls components from multiple images and CGI when creating his work for clients in advertising, magazines and entertainment.

Categories: Business, Photo Industry

The Art of the Personal Project: Danielle Tsi

A Photo Editor's Blog - Thu, 03/31/2016 - 9:21am

As a former Art Producer, I have always been drawn to personal projects because they are the sole vision of the photographer and not an extension of an art director, photo editor, or graphic designer. This new column, “The Art of the Personal Project” will feature the personal projects of photographers using the Yodelist marketing database. You can read their blog at http://yodelist.wordpress.com. Projects are discovered online and submissions are not accepted.

Today’s featured photographer is: Danielle Tsi
















How long have you been shooting?
I have been actively photographing for the past 15 years. Professionally, for the past 6.

Are you self-taught or photography school taught?
Self-taught mostly, apart from the occasional photography workshop and assisting other photographers.

With this particular project, what was your inspiration to shoot it?
A friend and I were invited last summer to attend the inaugural Women’s Meat Camp organized by the Belcampo Meat Company, in exchange for coverage on blogs and social media.

Since shooting for your portfolio is different from personal work, how do you feel when the work is different?
Each time I create work I seek to make it portfolio-worthy, whether for a client or for myself, so there’s no distinction in that regard. I’m a firm believer that there are a multitude of stories out there waiting to be told, I just have to be in the right space (physically and mentally) to capture it and this is how I approach any assignment. In this case, my goal was to tell the story of the first Women’s Meat Camp by conveying the camaraderie and friendships that were forged among 12 women over a weekend of cocktails, butchery and open-fire cooking.

Have you ever posted your personal work on social media venues such as Reddit, Tumblr, Instagram or Facebook?
Yes, all the time. Instagram is my preferred medium and I really like that it automatically cross-posts to Facebook and Twitter.

If so, has the work ever gone viral and possibly with great press?
I wouldn’t say my work has gone viral but my blog has had its successes, most notably when it was nominated for Best Food Photography in Saveur Magazine’s Blog Awards a few years ago. That generated a lot of publicity and some fruitful work opportunities.

Have you printed your personal projects for your marketing to reach potential clients?
Yes, mostly postcards, though I’d love to put together a mini-zine sometime. Perhaps this is the year to do it!

The Belcampo Women’s Meat Camp was a four-day all-girls’ extravaganza featuring butchery and open-fire cooking of some fine cuts of meat, accompanied by: copious amounts of rosé, cocktails, yoga on the lawn, hands-on sausage-making, farm walks, hair-braiding, story-telling, grilled peaches and hand-churned ice-cream. Founded in 2012, the Belcampo Meat Company oversees the entire process of raising, butchering, processing and selling sustainable and humanely-raised meat on their farmlands at the foot of Mount Shasta, California.


Born and raised in Singapore, Danielle Tsi uses photography as a means to understand and experience other ways of looking at the world. With food as her muse, she stumbled into the magic that comes with uncovering the stories that lie beyond the delights of the plate. Translating that fascination into her award-winning blog earned her a nomination for Best Food Photography in Saveur Magazine’s Best Food Blog Awards. Her work has appeared in various media outlets including, The Kitchn, Design*Sponge, and Saveur. Danielle loves Ashtanga yoga, red wine, cooking for friends, espresso and winter’s soft light. She lives in Silicon Valley with her husband, cat and their vegetable garden.

APE contributor Suzanne Sease currently works as a consultant for photographers and illustrators around the world. She has been involved in the photography and illustration industry since the mid 80s, after establishing the art buying department at The Martin Agency then working for Kaplan-Thaler, Capital One, Best Buy and numerous smaller agencies and companies. She has a new Twitter feed with helpful marketing information believing that marketing should be driven by a brand and not specialty. Follow her on twitter at SuzanneSease.


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Categories: Business

There is no better time to grow your team than at the beginning

A Photo Editor's Blog - Wed, 03/30/2016 - 10:22am

Guest Post by Cybele Sandy, AUGUST

Defining your aesthetic requires many hours of self-examination, trial and practice. However, once you are somewhat (because it’s continually evolving) where you need to be, your thoughts should turn to the formation of your team, i.e., #squadgoals. The importance of team development as a photographer cannot be over-emphasized. Often, during the evaluation process, Creative and Photo Directors want to know that you and the circle of professionals around you “get it”.

Virtually every top-tier artist has one or more trusted assistants, a preferred wardrobe stylist, hairstylist, makeup artist, and manicurist, without whom he/she will not breach the portals of a set.

As the photographer, you are the general, and the battle plan’s basic structure is your sole province. However, it makes sense to develop a coterie of professionals who clearly understand the plan-of-action and possess the chops to execute it flawlessly. Not a bunch of yes-men, but confident experts who can tweak your thoughts and take them further than you’d originally envisioned. Schedules may sometimes clash, which means that you will sometimes need to substitute one or two members of your core group, but in my experience, artists who maintain a consistent team create consistently impactful imagery.

There is no better time to grow your team than at the beginning stages of your career.

As you gain in experience, a team will also be able to convey the appearance of a well-oiled, business-like machine, adding to your professionalism. Remember that your team is also a marketing tool: they will sing your praises to their clientele as well. I always say “you never know where the next job will come from,” so having 5-6 people constantly in touch makes for close relationships that play out in measurable dividends: actual jobs, recommendations, synergistic partnerships.

In essence, you’re looking for like-minded individuals who, like you, are on the hustle and willing to contribute their talent in exchange for tearsheets.

A good place to start whittling your team is via personal projects. Here I’d like to digress and state that personal projects are absolutely critical to career development: they hone the practical, technical skills and stretch the creative muscle, without the fetters of a Creative Director or nervous Editor hovering over you.

Stretch your net wide: register your interest with SVA or a school with a recognized photography program, which are virtual assembly lines of assistants with sound, basic skills who can grow with you. Many of the terrific beauty brands have apprenticeships/ training programs, and you can post with them for junior stylists. Try the old, faithful Craigslist. Put up a flyer in a trend epicenter: for New Yorkers, Bedford Avenue in Williamsburg or the byways of the Lower East Side are hotbeds of hungry, young artists. Ask if you can leave business cards at the buzzy local coffee shop. When you go to a gallery opening or any similar arts-driven event (here the need to be social again rears its complex head:)), ask those you meet for recommendations. It’ll serve as a wonderful icebreaker in terms of conversation, and the professionals you meet will have on-the-money recommendations.

Once you’ve gotten in touch with a few people who seem promising, work with them on at least three shoots. Ensure that they are distinct enough that the artists you’re auditioning get to show you a fair amount of range: good for-instances would be a series of close-up beauty shots, a fashion story on location and a lifestyle project that unfolds a story of some sort, frame by frame.

And remain aware: you’re not only analyzing expertise, you are auditioning people skills. Are they on-time? Do they need a minimum of resources to operate efficiently or will they fold if there are no sleek amenities? I will always remember the first season of Brooklyn Fashion Week{end}, the non-profit I co-founded. Everything that could go wrong did. Amongst many crises: the guy that we’d rented chairs from still hadn’t delivered at model call time. So our hairstyling/makeup team simply turned over boxes for their equipment and perched the girls on the few tables we had. No one told them to do it. They improvised because that is what professionals do when faced with a problem.

Carefully monitor the way they interact with people on set. Are they yelling to get their way? What about speed/efficiency? Did they get the models on set, beautifully done, with a minimum of time?

There should be a seamless quality to on-set interaction. I’ve always said that the best barometer that things are working is a quiet set. Your team should be so in tune with one another that no words will need to be said- the hairstylist will know when hair should be touched up. The makeup artist should know just where to hover to easily address that bit of shine. Your assistant should anticipate your next move so easily that you won’t even register that he’s already held up the fill card you need. Props should be organized and out of harm’s way if not in use.

A word on clothing stylists: I’ve found that the clothing stylist is often the lynchpin to a good shoot.

He or she, via the choices made, can really tell a story and contribute to the overall impact of the imagery. A good stylist isn’t just someone able to pull great clothes via solid relationships; it’s someone who can creatively utilize disparate elements to achieve an actual, defining look. You shouldn’t look back and say “You know, every model looked like a carbon copy of what the stylist wore that day.”

Most likely you’ll be taking care of production logistics on your own, initially, but as your brand develops, you will want to extend your team to include an organized, level-headed producer.

All this effort needs a showcase, right? In terms of venues, go to the bookstore and take note of all the publications that aren’t produced by major publishing houses. Smaller magazines often welcome spec submissions, just be aware that there is often no fee for this. And review the magazine’s well features to ensure that what you’ll be submitting is an aesthetic fit.

Lastly: get a strong database management system in place. There are many terrific options in this connected world, from workhorse Excel spreadsheets to apps like CircleBack, which will not only convert email signatures into actual contacts and scan business cards, it will also remind you to update older contact information.

No good getting that boss team together if you can’t recall how to get in touch.

And while we’re on the subject, keep in touch, even if you don’t have a current project to staff. Be sure to reach out periodically or better, touch base IRL, so your peeps stay your peeps.

I’m going to take this a bit further: tag this post with emerging stylists/ assistants who are showing promise but need a more weighty portfolio.

Who knows- this bit of networking may help further your own journey.

Guest Post by Cybele Sandy, AUGUST

(I proudly represent Art Streiber and have included, with his permission, images of him & his team on set.)







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