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Giving Good Blog

ASMP's Strictly Business - 14 hours 43 min ago

[by Kat Dalager]

Okay, I’m going to name names: Chris Buck gives great blog.

His posts are witty and fun and they make me want to read the whole thing. His stories are interesting and his photos help tell the story. Sure, not everyone will be able to blog about a shoot with comedian Steve Martin, but the basics should be the same even if it’s a shoot with Mr. Corporate Executive.

  1. Don’t try to sell. Blogs should be about human interest stories. People are voyeurs by nature so they enjoy a glimpse into someone else’s world.
  2. Keep it brief. You’ve got me for about 30-60 seconds – and I’m a fast reader/viewer.
  3. Shoot behind the scenes whenever possible, either video or stills. Make sure you have the client’s permission to post the imagery beforehand.
  4. Photos and video, yes, but what’s the story? If you don’t write or tell the story well, enlist/hire/beg someone else to write or shoot it for you.
  5. Have a point of view, but a rule of thumb is to be cautious in approaching any topic that might start an argument at the dinner table with your in-laws – unless you are prepared for the backlash. You risk alienating potential clients if you take a strong point of view on a controversial topic.
  6. Your blog should reflect your personality. They’re just one more facet to showing potential clients how you see the world (see #4 above).

Kat Dalager has been an Art Producer and voyeur for companies such as Life Time Fitness, Campbell Mithun, Target, Carmichael Lynch and The Martin Agency.

Categories: Business, Photo Industry

Mick Jagger Talks James Brown, Elvis & Making Movies

Billboard.com - Thu, 10/23/2014 - 11:27pm
Song credits won't be the latest place to feature Mick Jagger's name. Instead, look to upcoming films and TV shows. The Rolling Stones frontman has...
Categories: Music Industry

Chris Brown Has Been Following Probation Rules, Judge Says

Billboard.com - Thu, 10/23/2014 - 11:27pm
A judge says Chris Brown has been doing well and following his probation rules since his last hearing in August. The Grammy-winning R&B singer...
Categories: Music Industry

New York Ebola Patient Visited Bowling Alley Music Venue Before Being Hospitalized

Billboard.com - Thu, 10/23/2014 - 10:27pm
A doctor in New York City who has tested positive for Ebola visited Brooklyn bowling alley The Gutter before he was hospitalized Wednesday night, the...
Categories: Music Industry

Paul McCartney’s Out There Tour Has Grossed $165 Million (And Counting…)

Billboard.com - Thu, 10/23/2014 - 9:27pm
Paul McCartney owns this week's No. 1 Hot Tours ranking (see list, below) with $10.6 million in box office revenue from five of the final U.S....
Categories: Music Industry

Grateful Dead Documentary in the Works With Martin Scorsese

Billboard.com - Thu, 10/23/2014 - 8:27pm
In celebration of the band's 50th anniversary next year, the Grateful Dead have announced plans for a career-spanning retrospective documentary...
Categories: Music Industry

Billboard Cover Sneak Peak: 5 People (and Things) That Inspire Usher -- From Picasso to Puff Daddy

Billboard.com - Thu, 10/23/2014 - 8:27pm
Usher's career stats are astounding. He's sold close to 24 million records in the United States and taken home eight Grammys. His 2004 album...
Categories: Music Industry

The Game Wins Sixth No. 1 on Top R&B/Hip-Hop Albums

Billboard.com - Thu, 10/23/2014 - 7:27pm
Rapper The Game collects his sixth No. 1 on Top R&B/Hip-Hop Albums, as his latest release, Blood Moon: Year of the Wolf, opens atop the chart....
Categories: Music Industry

DeJ Loaf's 'Try Me' Debuts on Hot R&B/Hip-Hop Songs Chart

Billboard.com - Thu, 10/23/2014 - 7:27pm
23-year old rising hip-hop star DeJ Loaf — who recently signed with Columbia Records — has arrived on the Hot R&B/Hip-Hop Songs chart with "Try...
Categories: Music Industry

Canon EOS 7D Mark II studio samples added to first impressions

DPReview.com - Latest News - Thu, 10/23/2014 - 6:48pm

The Canon EOS 7D II is the long-awaited follow up to the 7D, offering a 20.2MP APS-C sensor, dual-pixel AF with a 65-point phase detect system and continuous shooting at 10 fps. It's also equipped with 1080/60p HD video capture and a number of compression options, as well as microphone and headphone ports. We put the 7D II through its paces in our studio and have updated our first impressions review with the results. Read more

Categories: Equipment

Enrique Iglesias Ties Record for Most Weeks at No. 1 on Hot Latin Songs

Billboard.com - Thu, 10/23/2014 - 6:27pm
Enrique Iglesias ties the record for the most weeks spent at No. 1 on Billboard's Hot Latin Songs chart (which launched in the Oct. 4, 1986, issue),...
Categories: Music Industry

Bette Midler Sings TLC's 'Waterfalls': Listen

Billboard.com - Thu, 10/23/2014 - 6:27pm
Bette Midler released her cover of TLC's hit “Waterfalls,” which slows the track’s tempo and strips down its famous production in favor of a piano...
Categories: Music Industry

Pandora Revenue Up 40 Percent, Listening Growth Softens

Billboard.com - Thu, 10/23/2014 - 6:27pm
Pandora, the world's biggest Internet radio company, achieved big revenue gains in the third quarter in spite of a softening in its listener metrics...
Categories: Music Industry

Latin Grammy Watch: Ricky Martin, Camila & J Balvin to Perform

Billboard.com - Thu, 10/23/2014 - 5:26pm
Pop star Ricky Martin, Spanish crooner Pablo Alborán, Colombian reggaeton singer J Balvin, Latin pop band Camila and Mexican sibling act Jesse &...
Categories: Music Industry

Iggy Azalea Never Thought She Would Top the Hot 100

Billboard.com - Thu, 10/23/2014 - 5:26pm
Some people expect to hit it big, but not Iggy Azalea -- she knew history was stacked against her. Hot 100 Firsts: Jennifer Hudson | ...
Categories: Music Industry

Hilary Duff: 'It Was Pretty Big' to Be on the Charts

Billboard.com - Thu, 10/23/2014 - 5:26pm
Hilary Duff first hit the hot 100 in October of 2003 with 'So Yesterday' and she remembers how she got the news. Hot 100 Firsts: Jennifer...
Categories: Music Industry

Taylor Swift's '1989' Sales Forecast Grows

Billboard.com - Thu, 10/23/2014 - 5:26pm
How much will Taylor Swift's 1989 sell in its first week? It's still too early to know if it could hit the milestone million-sold mark, but its...
Categories: Music Industry

Jennifer Hudson: 'Everyone's Dream Is to Make It to Billboard'

Billboard.com - Thu, 10/23/2014 - 5:26pm
Jennifer Hudson doesn't remember where she was when she first saw her name on the Billboard charts, but she remembers the importance of the...
Categories: Music Industry

Nico & Vinz, Faith Evans, and More: Musicians Remember Their First Time on the Billboard Charts

Billboard.com - Thu, 10/23/2014 - 5:26pm
Billboard spoke with a number of musicians about their first experiences on the Billboard charts. Some artists find it disorienting. Childish Gambino...
Categories: Music Industry

Train's Pat Monahan: I Sell My Billboard 'Plaques on eBay' for Money to Buy Vintage Cars

Billboard.com - Thu, 10/23/2014 - 5:26pm
Train's Pat Monahan is not too sentimental about his Billboard chart history. "I sell all my plaques and awards on eBay and buy vintage cars," he...
Categories: Music Industry

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